Across Elevate Outdoor Collective’s 12 brands, mobile shoppers showed interest deep in the product page, yet many left before adding to cart. I identified a gap between where shoppers were evaluating and where they could buy, then designed a scroll-triggered card to keep purchase within reach.
Shoppers continued evaluating products deep in the page, but purchase access stayed in the main buy section.
I needed to close the gap between evaluation and purchase without interrupting discovery or making the shared product page more complex.
Purchase needed to return after the main buy area left view, so shoppers could keep evaluating and act when they were ready.
I compared approaches that restored access without interrupting discovery or turning the page into a constant buy-now prompt.
Where were shoppers still showing interest after the buy section left view, and what kind of purchase support would fit that behavior?
I reviewed tap and scroll maps across all 12 brands and benchmarked purchase patterns across 50 brands. The K2 analysis below shows how interaction near the buy area connected to exploration deeper in the page.
Shoppers started with the image carousel, then moved quickly into size and option selection to configure the product.
I brought forward two directions from the market review: an always-sticky CTA and a scroll-triggered persistent CTA.
Always-sticky stayed present from the start. Scroll-triggered returned purchase only after the buy area left view, preserving exploration for a higher-consideration product.
Purchase access directions
Developing the scroll-triggered direction
A scroll-triggered card that returned shoppers to missing selections, then became a purchase point once the product was ready to add.
Using the PDP’s existing logic, the card:
The scroll-triggered card shipped across all 12 brands. During the three-week measurement window, mobile add-to-cart increased 3.4%.
About half of shoppers reached deep product content. During testing, 42% of shoppers shown the card used it to purchase or complete a selection.
Portfolio brands shipped
Lift in mobile add-to-cart
Of shoppers shown the card used it during testing
