Overview
Problem
Solution
I was given the opportunity to reimagine Volkl’s homepage and craft custom email templates for the 2026 season—elevating both their digital presence and user experience.
Overview
Problem
Solution
I was given the opportunity to reimagine Volkl’s homepage and craft custom email templates for the 2026 season—elevating both their digital presence and user experience.
Overview
Problem
Solution
I was given the opportunity to reimagine Volkl’s homepage and craft custom email templates for the 2026 season—elevating both their digital presence and user experience.
Overview
Problem
Solution
I was given the opportunity to reimagine Volkl’s homepage and craft custom email templates for the 2026 season—elevating both their digital presence and user experience.
01 Define
Defining
The Real
Issues
Current homepage
Hero Section
The current hero section has become very flat, I want to improve the user experience of hero section buy addressing the alert banner, and navigation bar— making them more interactive, along with making the copy more impactful by altering the positioning.
Alert banner.
Navigation menu.
SEO copy + CTA.
Secondary Stories
The secondary story section becomes flat as well, I want to improve user experience by implementing scroll animations and letting each story take over the view port having a stronger story experience.
Feature story 1.
Feature story 2.
Feature story 3.
Featured Product
Although the feature product slider is interactive I want this component to not be a second thought but to be an area that enticing to see and interact with.
Product cards
User Generated Content
Following the rest of the page theres a great opportunity to add more interaction to this components and step away from the flat layout.
Instagram feed
Newslettter & Footer
Thew newsletter and footer section take up a large portion of the page and can be simplified with accessibility at the top of importance, adding the news letter sign up to the footer section will help improve people scrolling past it when reaching the bottom of the page leading to more sign ups.
Klayvio signup.
Company links.
Discover links.
Support links.
Find a shop.
So What
Are We
Solving?
While Völkl is recognized globally as a leader on the slopes, their current homepage doesn't reflect the same energy, innovation, or premium feel the brand delivers on the mountain. The digital experience is flat, outdated, and lacking a clear sense of hierarchy or storytelling.
This redesign aims to realign Völkl’s homepage with its bold, performance-first reputation by leveraging visual hierarchy, interactivity, and engaging storytelling—transforming it into a more intuitive, dynamic, and premium online experience that meets the expectations of today’s users
01 Research
Defining
The Real
Issues
I want to find out why people struggle to stay on budget with the tools they use currently.
Understand what tools work for budgeting and which dont.
Discover how people group their bills.
Understand common budgeting habits.
Discover frustration of online budgeting.
Get feedback on coaching moments and use of gamification while budgeting.
Competitors See full analysis
One key feature offered by all competitors is automatic account syncing.
Products with less analytical tools are easier to navigate.achieve meaningful goals.
Secondary research
All successful budgeting apps include:
Users all have unique financial situations and spending habits that require different tools to help their situation, other budgeting apps succeed when they offer adaptability and not one solution to all.
User interview and affinity mapping
Mentee takeaways See full summary
Mentees are unsure how to utilize their mentor, and 50% are worried about bothering mentors.
They need to be shown how! Structure and resources are key.
They need first-hand experience.
“Having a mentor that's in tune with your growth needs has been instrumental in helping me overcome confidence issues, motivation, and is helping me define a vision for where I'd like to end up.”— Landon Silvek.
Affinity mapping themes
Visual communication
Goal Setting
Bill grouping
Bill reminders
Customization
Calendar
Credit tracking
Automation
02 Research
Data
Behind The
Design
Meet Ally Lorza
Ally is a 28-year-old sales rep actively trying to take hold of her finances without the mess of charts and graphs.
She wants one solution
Ally wants a single solution for her finances, where she can see all her money in one spot and figure out what's left after bills.
She needs to take controll
Ally is tired of the random bills she forgets about, or for the last second birthday gift she can’t afford. She NEEDS a clear visual way to see her finances.
Information Architecture
Objectives
I want to find out why people struggle to stay on budget with the tools they use currently.
Understand what tools work for budgeting and which dont.
Discover how people group their bills.
Understand common budgeting habits.
Discover frustration of online budgeting.
Get feedback on coaching moments and use of gamification while budgeting.
Understand what tools work for budgeting and which dont.
Discover how people group their bills.
Understand common budgeting habits.
Discover frustration of online budgeting.
Get feedback on coaching moments and use of gamification while budgeting.
Understand what tools work for budgeting and which dont.
Discover how people group their bills.
Understand common budgeting habits.
Discover frustration of online budgeting.
Get feedback on coaching moments and use of gamification while budgeting.
03 Design
Building
A Better
Experience
Meet Ally Lorza
Ally is a 28-year-old sales rep actively trying to take hold of her finances without the mess of charts and graphs.
She wants one solution
Ally wants a single solution for her finances, where she can see all her money in one spot and figure out what's left after bills.
She needs to take controll
Ally is tired of the random bills she forgets about, or for the last second birthday gift she can’t afford. She NEEDS a clear visual way to see her finances.
Information Architecture
Objectives
I want to find out why people struggle to stay on budget with the tools they use currently.
Understand what tools work for budgeting and which dont.
Discover how people group their bills.
Understand common budgeting habits.
Discover frustration of online budgeting.
Get feedback on coaching moments and use of gamification while budgeting.
Understand what tools work for budgeting and which dont.
Discover how people group their bills.
Understand common budgeting habits.
Discover frustration of online budgeting.
Get feedback on coaching moments and use of gamification while budgeting.
Understand what tools work for budgeting and which dont.
Discover how people group their bills.
Understand common budgeting habits.
Discover frustration of online budgeting.
Get feedback on coaching moments and use of gamification while budgeting.
04 MVP
Volk
Homepage
Proposal
Goals
Gather general feedback on UI layout and functionality.
Discover opportunities for coaching moments.
Feedback on budgeting tools offered.
Task Flows Designed & Tested
Onboarding.
Creating new "bar" reminder.
Signing up for save the change.
Accessing "up next bar" bills.
Key Screens | See Mid-Fidelity Prototype
Connect to Content
Add layers or components to swipe between.
Connect to Content
Add layers or components to swipe between.
Branding &
UI Kit
Connect to Content
Add layers or components to swipe between.
Logo
I wanted to keep the logo minimalistic but playful by connecting the N and I to create a coin.
Palette
Peni utilizes a dark background with bright memorable accent colors.
Goals
I wanted to know with minimal support, would my users successfully be able to onboard and create their first mentor session.
Task Flows Designed & Tested
Onboarding.
Search for mentors.
Scheduling a mentor session.
Saving helpful resources.
Mentorship goal setting.
04 Testing
Measured
Twice Cut
Once
Usability Testing See Maze Testing Results
After making adjustments based on user feedback and celebrating wins from earlier testing, I wanted to see if users could navigate the experience without instructions and clearly understand the tools available to them.
Connect to Content
Add layers or components to swipe between.
Connect to Content
Add layers or components to swipe between.
Connect to Content
Add layers or components to swipe between.
Connect to Content
Add layers or components to swipe between.
05 Digital Design
Peni
Budgeting App
MVP
Key Features See MVP prototype
Automatic account discovery
Custom bill grouping
Bill reminders
After bill debit amounts
Save the change and goal setting tools
Key Features See MVP prototype
Automatic account discovery
Custom bill grouping
Bill reminders
After bill debit amounts
Save the change and goal setting tools
Key Features See MVP prototype
Automatic account discovery
Custom bill grouping
Bill reminders
After bill debit amounts
Save the change and goal setting tools
06 Reflection
Reflection
& What's
Next
Moving forward with Peni, I would like to fully follow through on its theme of customization — allowing users to personalize colors and descriptions, truly giving them the chance to "make it their own."
Peni really shined in its moments of coaching and encouragement, and I see this as a key factor in the product’s success.
Introducing gamification into the budgeting process would also be a strong opportunity to help keep users on track as the product evolves.
06 Reflection
Reflection
& What's
Next
Moving forward with Peni, I would like to fully follow through on its theme of customization — allowing users to personalize colors and descriptions, truly giving them the chance to "make it their own."
Peni really shined in its moments of coaching and encouragement, and I see this as a key factor in the product’s success.
Introducing gamification into the budgeting process would also be a strong opportunity to help keep users on track as the product evolves.